Monroe,LA : PETA puts up Louisiana billboard to honor cows killed in wreck on January, Monday 29th 2018

A billboard on Interstate 20 honors 10 cows that were killed in a wreck in November.

PETA, or People for the Ethical Treatment of Animals, placed a billboard near the crash site showing a cow's face next to the words "I'm ME, Not MEAT. See the Individual. Go Vegan."

The board went up Jan. 10 and is .7 mile west of Exit 138.

On Nov. 2, the cows died after the trailer carrying them overturned on Interstate 20 following a hit-and-run accident between Start and Rayville. The human driver wasn't injured.

Seventy cows survived the accident and were transported to the Delhi Sale Barn. The insurance provider for the trucking firm transporting the cows bought the surviving cattle and later picked them up at the sale barn for transport to Oklahoma.

PETA Executive Vice President Tracy Reiman said the bilboard pays homage to the cows' "unnecessarily short lives and urges motorists to prevent future suffering by keeping cows and all other animals off their plates."

PETA notes that before cows are loaded onto trucks bound for auctions and slaughterhouses, they're often kept in cramped, unclean feedlots with no protection from the elements. At the slaughterhouse, cows are often shot in the head with a captive-bolt gun, strung upside down and have their throats slit while still conscious.

Source :
PETA puts up Louisiana billboard to honor cows killed in wreck